Granny Panties
Women are tired of sacrificing their comfort for what society deems the “cool” choice of underwear. To combat this, Hanes is taking over an issue of Paper Magazine to advertise their granny panties (briefs) and break the stigma that thongs and skimpy underwear are the better choice.
The work to reposition granny panties includes a teaser video and a photo collage spread titled Destruction of the Thong.
In collaboration with Jess Underwood.
TEASER VIDEO
DESTRUCTION OF THE THONG: PAPER MAGAZINE SPREAD
